Let's talk about the power of social media. I think by now EVERYONE has heard this numerous times over the past year, but we'll keep it pretty simple here.
Do you remember the song "Gangnam Style" by Psy? Sure you do, it was amazing at the time. So amazing in fact that it made over 8 MILLION dollars across all social media platforms combined. JUST ON AD REVENUE! Now that you're probably saying, "Wow! That's crazy!" Did you know that you have the same potential? (That sounds like a cheesy salesman ad I know) But really! He came up with a piece of content that was SO catchy and entertaining that he and his family literally never have to work a day in their life. And realistically... you could too...
Sure it's impossible, I get it! The point of this entry wasn't to get you to shoot for the moon and make silly videos. (there are thousands of people already doing that, and it's not doing them any favours) What I want you to realize is this. He didn't make the song or the video to sell. There were no hidden messages, deals, sales pitches nothing. "Well, of course there wasn't dummy, it was for entertainment." EXACTLY!!! Not everything you post has to be sales driven. Why not talk about or post things that either matter to you or your audience? Create and post something entertaining that your audience can relate with, laugh at, learn from or get inspiration from that DOESN'T include you talking about the new house you have on the market! You have platforms that allow you to establish a relationships and rather than using them to learn and build, you're continuously thinking of ways to post something that turns into a sale in the near future.
I'm a rambling man and I can't help it but I hope you got my point here. And if you didn't, here it is spelled out. That song (piece of content) got released and made billions of connections which later turned into millions of dollars. You can make something similar (whether informative or entertainment) that can reach new or existing audience's which can turn into sales LATER. Don't rush everything and focus on the people. Give them some sort of value rather than just telling them how nice the house is or how fast the car goes.